The Jade Goody Effect
The media intensive coverage of 27 year old Jade Goody’s illness and tragic death, has caused an upsurge in the UK of women asking to be screened for cervical cancer. This has been welcomed by cancer charities, as the proportion of women taking up the invitation for a test has been steadily falling for the past ten years.
In the UK there is a free national screening programme and almost 4 million women are tested every year. However more than one in five eligible women do not go for a test, and it is hoped the publicity surrounding Jade Goody will improve the proportion screened. The good news is that the screening programme has worked, with cervical cancer deaths reduced by nearly 70% in the past 30 years.

